graphic design assists successful fundraising

Target: 3MBS listeners and classical music lovers.
Strategy: Raise awareness of the 3MBS Radiothon by designing a strong image and theme that will excite and encourage subscribers to renew. Listening to 3MBS is a classical daily habit that needs funding and listener support. The treble clef coffee says it all.
Result: Through posters, press and on-air promotion the campaign was a huge success raising much needed funds.

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