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Target: Lovers of good music.
Strategy: Music shops are flooded with CDs with many covers having little relevance to the music contained. amberblue’s strategy was simple but effective: be unique, eye-catching, interesting, thought provoking and visually depict the ‘reinvention’ of a string quartet and recorder ensemble.
Result: Major stores stocked the CD and sales exceeded expectations. Repeat orders have occurred and a second production run completed. Order your copy!
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