graphic design | websites | advertising
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Target: Households of middle to high income.
Strategy: Design an eye-catching brand and awareness campaign for ‘Give it a Go’. The campaign included direct mail, banners, media advertising, stage dressing, information brochures, directional map and website section. ‘Give it a Go’ encourages children to exercise more and seeks financial support for underprivileged children to join children’s camps and other activities.
Result: Funds raised and response rate exceeded client expectations.
